Competition Overview

Intro to Competition

For the first time ever, the 2019 Color Outside the Lines contest will be an online social competition held on the Professional Instagram page. In partnership with our friends at Hairbrained, Paul Mitchell® invites you to show off your hair-coloring skills for a chance to snag incredible prizes, including a once-in-a-lifetime collaborative photo shoot with our Artistic Directors in Los Angeles!


  • Entries accepted starting Wednesday, May 1, 2019
  • Entries must be posted by Saturday, June 29, 2019, 11:59 p.m. PST
  • Grand Prize winners announced on @paulmitchellpro on August 1, 2019

National Categories

We’re looking for master colorists (licensed within the U.S. and Canada; see official rules for details) and current cosmetology students with top talent:

  • Best Creative Color Entry: #PMCOLORCREATOR
  • Best Color Transformation Entry (Before & After): #PMCOLORSHIFT
  • Best Student Entry: #PMNEXTGEN
  • Best International Entry (outside the U.S. and Canada): Visit the International tab tab to locate your participating country then check the local website for their official rules


Hairbrained is a global community of passionate hairdressers and colorists that supports each other in elevating our craft. They will be selecting one winner from each national category.


A grand prize winner from each category will receive:

  • Color Outside the Lines trophy
  • Photo shoot in Los Angeles showcasing the winner’s artistry (includes airfare and hotel)
  • Tour of JPMSTM Corporate Headquarters
  • Feature in JPMSTM New and Now
  • Blog post, social media coverage and feature on


  • A 9-course package of Hairbrained Live Academy online learning programs
  • Winners will be featured on Hairbrained social media channels


  1. You are required to have an Instagram account. Post on your Instagram profile your competition look(s) and hashtag the category you are entering (see National Categories section).
  2. Contest hashtags must be in the caption (not in the comment).
  3. Submissions must include tagging @paulmitchellpro and #ColorOutsidetheLines
  4. You may post as many pictures as you’d like for any or all categories.
  5. All images must have been created on or after May 1, 2019.
  6. All images become property of JPMSTM.


The contestants will be judged for individual vision. All judging is done blindly; the judges from Paul Mitchell and Hairbrained will not know the names or identities of the entrants during the contest.

  • 70% Hair color technique, choice of colors, and how the hair color respects the cut and style
  • 30% Overall vision, creativity and interpretation of trend

Official Rules

  • May only use Paul Mitchell® Professional Hair Color and lightener products to achieve your final look.
  • The Color Transformation Category must include a before and after picture of your model. If the model has been retouched, please include the unretouched photo with your submission. Photo filters are discouraged.
  • Each entry must consist of one hairdresser and one model. Only the hairdresser whose name is in the social post can cut, style and color the hair and receive the award.
  • No extensions, wigs or hair pieces permitted.
  • No full-body pictures. Must show from the waist up only.
  • All model and stylist participants must be 18 years of age or older.
  • Color photos only; black-and-white images will not be considered.
  • Entry photos that have been previously published cannot be considered.
  • Photo rights during the competition are reserved for Paul Mitchell®. Upon completion of the competition, all photographs may be used by both Paul Mitchell® and the entrant.
  • Deadline for social posting is Saturday, June 29, 2019, 11:59 p.m. PST. Entries received after this date will not be considered.
  • Any failure to comply with the rules of this competition will render a competitor liable for disqualification.
  • It is the contestant’s responsibility to perform a patch test prior to a hair color service.
  • Click here, for the complete list of Official Rules.